SaaS Deals

Dan Cooperstock gave his product away to non-profits for years before turning it into a profitable company. “I was very aware that I was running what’s called a lifestyle business,” he said.

After being fired from an SEO gig, Adam White was determined to improve his skills. In the process, he built a SaaS that attracted nearly 200 clients — and a purchase offer.

This new graduate wanted to launch a SaaS but wasn’t sure which market to target. His research revealed an opportunity in SEO.

These founders focused on a niche within human resources: how to collect employee feedback and pull out actionable insights. They sold to another HR platform business.

Australian tech founder Samee Hassan wanted to dive into the process of selling a company. That desire led him to list his SaaS, InstaCap, on a marketplace and learn firsthand.

Michael Dash wanted to grow an e-commerce auto parts business, and ended up building a SaaS tool that solved many marketplace sellers’ challenges.

User feedback helped these entrepreneurs pivot toward the employee referrals niche. But then they faced another challenge: the pandemic.