Reports: Data & Insights

Data about online businesses that sell, plus stories that put that data into context

Data Is Power

Metrics Behind Acquisitions

Good data is key for maximizing the value of your business. But it can be hard to find in the private market.

That’s why we’ve compiled, through research and first-person interviews, metrics about online companies that have sold, including SaaS, e-commerce, content, community, marketplace, education companies and more.

Our database, compiled by research analysts and reporters, includes records of thousands online businesses that have sold since 2017, covering deals between $100,000 – $50 million.

Whether you want to sell a business, buy a business or build a career in the M&A space, lean on our data to make decisions that will strengthen your business.

Data you can't get anywhere else Graphic


Info & Insight

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SaaS Deals Report

Our SaaS Deals Report will help you understand the landscape for selling and buying SaaS companies. We offer several versions, including a free sampler.

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21 Companies That Sold in 2021 for 6 or 7 Figures

This free report offers an overview for what it looks like to sell an online business for under $10M.

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25 Content Companies Cover

If you’re looking to buy or sell a content or media company, this report offers data and context to help you be competitive in the space. Grab the Full version or Lite version, which is free.

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Want a Custom Report?

Let us know what you need, and we’ll pull it for you from our deal database.

We’ve collected thousands of deals, with a focus on online companies that have sold for between $100K-$50M.

You can request a custom report by company type (agency, SaaS, etc.), size of deal (6, 7 or 8 figures) or industry (business, food, marketing, etc.).

Think of it as your custom list of comps (comparative companies similar to yours). We can also pull a list of suggested buyers for the company you’d like to sell.

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Our special sauce

Our Methodology

If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.

But until now, comps didn’t exist for private, small-to-middle market business sales.

Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.

Metrics we report include sale price (when we can get it), year sold, who founded the company, when the company was founded, how many employees the company had at sale, revenue at sale, customers at sale, web traffic at sale, email subscribers at sale, and other metrics that matter, depending on the business — all reference points that can inform how you grow or sell your own business.

Since these are private companies, we don’t have every data point for every deal. For some of the deals, we don’t have an exact sale price, but we have a range, i.e. 7-figure sale, nearly 7 figures, mid-6 figures. And for some, we don’t have any sale price information but have other data points about the business.

We’ve found that through a combination of original reporting and thoughtful aggregation of information across the web, we can paint an insightful picture of each acquisition, arming you with information and decision-making powers you wouldn’t have otherwise.