Reports: Data & Insights
See how other founders sold their business — so you can do it, too.
Grab a Free Report That's Relevant For You
Our SaaS Deals Report will give you a sense of what it looks like to sell (or buy) a SaaS company.
Our Newsletter Deals Report will give you a sense of what it looks like to buy or sell a newsletter.
Our Contractors-Only Deals Report will give you a sense of how companies grew and sold with a contractor team (no employees).
This free report is a broad look at a variety of 2023 deals, featuring companies in several industries.
Our Media & Content Deals Report will help you understand the landscape for selling and buying media companies.
Our E-Commerce Deals Report will give you a sense of what it looks like to buy or sell a bootstrapped e-commerce company.
This free report shares insights and ideas from founders who sold their bootstrapped company for $10 million+.
Our Female Founders Deals Report will give you a sense of how female founders sold their businesses.
Our list features 60+ firms that buy software companies, including details on what they look for.
Our guide to sale multiples shares insight into SaaS, media, agency and e-commerce multiples.
Our Agency Deals Report will give you a sense of what it looks like to buy or sell a bootstrapped agency.
Data Is Power
Our Methodology
Good data is key for maximizing the value of your business. But it can be hard to find in the private market.
If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.
But until now, comps didn’t exist for private, small-to-middle market business sales.
Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.
Metrics we report include sale price (when we can get it), year sold, who founded the company, when the company was founded, how many employees the company had at sale, revenue at sale, customers at sale, web traffic at sale, email subscribers at sale, and other metrics that matter, depending on the business — all reference points that can inform how you grow or sell your own business.
Since these are private companies, we don’t have every data point for every deal. For some of the deals, we don’t have an exact sale price, but we have a range, i.e. 7-figure sale, nearly 7 figures, mid-6 figures. And for some, we don’t have any sale price information but have other data points about the business.
We’ve found that through a combination of original reporting and thoughtful aggregation of information across the web, we can paint an insightful picture of each acquisition, arming you with information and decision-making powers you wouldn’t have otherwise.
