Reports: Data & Insights
Data about online businesses that sell, plus stories that put that data into context
Looking to sell or buy an online business?
Lean on our data to make solid decisions for your business.
Reports on SaaS Deals
This free version of our SaaS Deals Report will give you a sense of what it looks like to sell (or buy) a SaaS company.
The Professional version of our SaaS Report will help you understand the landscape for selling and buying SaaS companies.
The Platinum version of our SaaS Deals Report is our most comprehensive data set of SaaS businesses that have sold.
Reports on Content & Media Deals
Our Media & Content Deals Report will help you understand the landscape for selling and buying media companies. This is the free version.
If you’re looking to buy or sell a content or media company, this report offers data and context to help you be competitive in the space.
Reports on Agency Deals
Our Agency Deals Report will give you a sense of what it looks like to buy or sell an agency. All of the companies featured in this report were bootstrapped.
Reports on E-Commerce Deals
Our E-Commerce Deals Report will give you a sense of what it looks like to buy or sell an e-commerce company. All of the companies featured in this report were bootstrapped.
More Reports
This free report is a broad look at a variety of 2021 deals, featuring companies in several industries. It’s a good way to get general insight into how founders sell their business.
Data Is Power
Our Methodology
Good data is key for maximizing the value of your business. But it can be hard to find in the private market.
If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.
But until now, comps didn’t exist for private, small-to-middle market business sales.
Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.
Metrics we report include sale price (when we can get it), year sold, who founded the company, when the company was founded, how many employees the company had at sale, revenue at sale, customers at sale, web traffic at sale, email subscribers at sale, and other metrics that matter, depending on the business — all reference points that can inform how you grow or sell your own business.
Since these are private companies, we don’t have every data point for every deal. For some of the deals, we don’t have an exact sale price, but we have a range, i.e. 7-figure sale, nearly 7 figures, mid-6 figures. And for some, we don’t have any sale price information but have other data points about the business.
We’ve found that through a combination of original reporting and thoughtful aggregation of information across the web, we can paint an insightful picture of each acquisition, arming you with information and decision-making powers you wouldn’t have otherwise.
