SaaS Deals Report

Data, insight and context on SaaS deals, so you can position your SaaS company for a sale

Understand the SaaS Landscape

How Founders Sold Their SaaS

You’ll learn how SaaS companies sell and how they’re valued, so you can maximize your own exit opportunity.

Choose your version:


Best for curious founders


  • Broad look at SaaS acquisitions
  • Coverage of 5 SaaS deals
  • Wide variety in deal size
  • 40% of deals feature a female founder
  • Audio analysis spotlighting trends and actionable takeaways

Takeaway: A peek at what SaaS sales look like and how they happen.


Best for founders considering a sale


  • Coverage of 15 SaaS acquisitions
  • Deal size $100K-$10M
  • 20% of deals feature a female founder
  • Almost all of the deals included are different than what's in the free report
  • Audio analysis spotlighting trends and actionable takeaways

Takeaway: An understanding of what matters to buyers, so you can develop a plan to sell for maximum value.


Best for M&A professionals


  • Deep dive into 40+ SaaS deals, most between $100K-$10M
  • 12 deals under $1M
  • 21 deals over $1M
  • 9 deals with undisclosed price; we offer other metrics and context
  • 17% of deals have female founder
  • Audio analysis spotlighting trends and actionable takeaways

Takeaway: Comps, buyers and data in the SaaS market, so you're prepared to facilitate or participate in sales, on the buy-side or the sell-side.

You ready?

Here's an Exciting Truth...

This report could change your life.

You know all those life-changing exits we write about?

If you’ve put sweat and tears into building a profitable startup over the last few years…


And we want to help you get it.

The thing is, most founders who are selling a business for the first time don’t have friends who’ve been through this. If you don’t have anyone who can help you understand what to expect, you’re not the only one.

That’s where we come in. We compiled this data and these stories so you never have to go blind into a negotiation.

If you learn how other founders sold—how they found a buyer, what multiple they landed on, and whether they stayed with the company after the acquisition—you’ll know what questions to ask when it comes to selling your own business. You’ll understand what’s possible.

This kind of knowledge truly is power. Power to make sure you’re getting the best possible result from all your hard work, and not leaving money on the table.

And if you download this report and read all the stories and get intimate with the data… and still aren’t sure how to apply this to your own business?

We’ve got you covered. The report comes with an audio file, a 35-minute recording of our founder Alexis Grant talking with two experts in the SaaS acquisition space. They discuss takeaways they noticed when reviewing the report, and how founders should think about using this information—so you can make a plan for your own sale.

You’ve put the work in. Now let’s make your business work for you.

Get the report

SaaS Deals Report

Data is Power

Our Special Sauce

If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.

But until now, comps didn’t exist for private, small-to-middle market business sales.

Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.

Information we dig up for each company* that sold:

  • Who the buyer is
  • Sale price or range
  • Revenue or sale multiple
  • Website traffic, email subscribers or customers
  • Employees at sale
  • Year sold & year founded
  • Who founded the company
  • Plus context on the deal, such as how they found a buyer and why the founder wanted to sell

*Most of the companies we cover are private, and some details are unavailable because of NDAs. While we can’t provide every data point for every deal, we can promise to arm you with information and decision-making power you wouldn’t have otherwise.

Data you can't get anywhere else.

Your Qs Answered

Frequently Asked Questions

Q: What if I’m not ready to sell right now? Will this report still be helpful?

If you’re not yet ready to sell, but you’re thinking about how to prepare yourself and your business for a sale, then you are in the golden position.

You have time to pull levers that will maximize the value of your business… but you need to understand what those are.

That’s where the report comes in. It will help you understand what buyers look for and where your business might fit in the acquisition landscape. Once you understand your options, you can figure out a clear path for moving forward.

Q: What format is the report, and how is it delivered?

You’ll get:

  • A spreadsheet, because we know it’s helpful to see all the data in one place
  • A PDF that includes stories on all the deals, so you can put those metrics into context
  • An audio recording featuring several SaaS experts discussing takeaways (not included with the free report)

All of these elements will be delivered to you immediately via email after purchase.

Q: How is this report different than what I can find on your website?

We offer tons of information on our website for free, and we hope you use it to your advantage.

This data set is for sellers, buyers and investors who want to go deep in one particular niche. You’re welcome to comb through our website and pull out all the deals in your niche — or you can lean on us to do that for you, saving you precious time and energy. This report delivers it to you with one click.

Many of the deals in the report have been covered on our website, but some deals are only available in the report.

The report also includes a spreadsheet that lays out all the metrics for each deal, so you can compare them all, and make a copy and play with the data if that suits you. And you’ll get an audio recording featuring SaaS experts discussing takeaways from the report. The spreadsheet and audio recording are only available via this report.

Q: What if I have a question that’s not answered here?

Here’s how to contact us. We’re happy to answer any questions.

Get the report

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What People Say

Here’s what our community has to say about our previous reports.

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