They Got Acquired

New Guide

Sale Multiples Guide for 2025

Curious about sale multiples for your type of business?

We asked M&A advisors who sell SaaS, media, e-commerce and agencies what sale multiples they’re seeing, and compiled their answers in this guide.

Grab the Guide

SaaS

In just 3 years, this Ukraine-based legal software exited at 14.5x revenue

Just three years after it was founded by two brothers, Kyiv-based AXDRAFT, attracted an interested buyer, then sold for high 7 figures.

Co-founders Yuriy Zaremba and Oleg Zaremba, and the AXDRAFT team

Resources

8 costly mistakes founders make when considering a broker to sell their business

Whether to work with an M&A advisor or business broker to sell your business is a big decision. Here are some common mistakes we see founders make.

Resources

How much is your business worth? Sale multiples for online businesses

One way to figure out how much you could sell your company for is by looking at common multiples. Here’s how that works, and multiples you can expect in your industry.

Resources

The hard truth about getting acquired by a strategic buyer

Every seller wants a strategic buyer. But here’s the reality when it comes to looking for the right acquirer.

An illustration of businesspeople following a leader’s direction, represented by a giant hand pointing forward and a figure carrying a green flag.

Content

In the heyday of Google traffic, this digital nomad built a website that earned him $50K/month

Biron Clark left a career in recruiting to build career advice website Career Sidekick. With $50k a month in revenue, it funded his travels around the world until he sold it in 2022.

Agency

Faced with a downturn, here’s what this marketing agency owner did to boost business again

Founder Fergus Kibble calls COVID a “near-death experience” for his PR and marketing agency. But a smart strategy and interested buyer led him to sell just a couple years later.

Fergus Kibble, founder & Managing Director of FORWARD

Course: How to Sell Your Business (1 hour)

A high-level, practical overview of what you need to know.

Get the course

Hear From Founders

Podcast Episodes

The gutsy cold pitch that landed Laura Roeder a 7-figure deal

32 minutes

Laura Roeder and her husband, Chris Williams, built and sold MeetEdgar, a social media scheduling platform, to SureSwift Capital for 7 figures.

Manuel Frigerio, fo-founder of ReferralHero

From failed startup to 6-figure exit: Manuel Frigerio’s ReferralHero journey

35 minutes

Sometimes it takes building one business to figure out what to build next. That was the case for Manuel Frigerio, who built and sold a Saas, ReferralHero.

From hot dog stand to 8-figure exit: How Sam Parr built and sold The Hustle

39 minutes

How did this down-to-earth guy with no previous media experience build such a valuable company? Here’s how Sam Parr became one of the leading voices in entrepreneurship.