You’re listening to They Got Acquired, a show about life-changing business acquisitions and founders, who don’t follow the Silicon Valley narrative. And this is NOT your usual host, Lexi Grant.
I’m Laura Boach, the producer of this show. I’m hijacking this podcast today because there’s an entrepreneur who’s been through two acquisitions and it’s high time you heard her story. And yes, she just so happens to be the founder and CEO of They Got Acquired, and the regular host of this show. Her name is Lexi Grant.
[theme music swells and plays]
L: I really just wish that there was a resource like They Got Acquired for me to go to. You can look all around the web and try to collect different ideas here and there around this topic, but there wasn’t one place that I could go to. I had a really good lawyer who was awesome—and I was lucky to find that person, but I didn’t know how to find other professionals who could support me.
Lexi Grant didn’t start her first or her second business with the goal of selling them one day. She was just doing what she does best: bootstrapping content companies from the ground up. But thanks to an acquihire that thrust her career forward, and a six-figure exit from a side project called The Write Life, Lexi knows just how life-changing an acquisition can be. Today you’ll hear about her journey through both businesses — and the moment she knew it was time to create They Got Acquired.
L: It was a mid six figure deal and it was an asset sale. So, I didn’t have an earn-out. It was just a small transition period where I worked with the buyer to make sure they had everything they needed. It was really pretty simple. I think they knew what they wanted out of the sale. Since we were able to agree on the terms, it was relatively simple.
LB: The day after you sold The Write Life, how did you feel?
L: It felt good. It felt like I had achieved something because I had built this on the side and there were so many moments where I thought about just letting the site die because I didn’t think I had it in me to keep it going.
I’m proud of myself for figuring out a way to keep that going without it requiring much from me, so that when I was ready, I could sell that asset in a way that would be meaningful for my family.
It was spring of 2021 when Lexi sold a brand for writers called The Write Life. Even though she had started the content site as an experiment eight years prior — it still felt like an end of an era. And as she hiked through the trails near her home in Harper’s Ferry, West Virginia, ideas of what she wanted to build next started to come to the surface to percolate.
[outdoor sounds, leaves crunching]
LB: What does hiking give you?
L: I love the quiet and I appreciate that a lot more since having kids. I realized how much I rely on time by myself when I can hear myself think to function. It’s really important for me.
Hiking has played a major role in Lexi’s life for a long time. And not just life, but career. It’s actually how she started her first business.
L: At the time, I was writing a book and I didn’t have a full-time job. I was living with my parents writing a book, and I was out hiking with a friend trying to help him think through how the company that he worked with could get clients.
He worked at an interesting company where they taught people how to drive four-by-fours. I was talking him through how to use social media to get new clients. He told me I was pretty good at this and suggested I ask his boss, the owner of the company, if I could do this for them on a paid basis. That company became my first client.
This was in 2009. Lexi had just finished traveling through Africa as a freelance reporter and was writing a book about the experience. The plan was to go back to full-time journalism — which she DID for a year at US News and World Report.
But this new side business gave Lexi a taste of the freedom that entrepreneurship offered.
L: A light bulb went off when I started working for myself a little bit. I had some freelance clients and then the real light bulb went off when I published and started selling an eBook for the first time.
The eBook was about how to start a social media business on the side—exactly what I had done, but teaching other people how to do it. This was in 2010, so eBooks weren’t as ubiquitous as they are now, and people bought it.
I was like, “Wow, this is kind of cool. I can just create something that’s useful on my own without getting permission from anyone else and put it on the internet and people will buy it.”
I started seeing that “business” just means creating a way to make money that is fun for me and that I can do it on my own terms without having to report to anybody else. That’s when I really got hooked.
When Lexi earned enough money from the social media business, she left her DC journalism job and pivoted into general content marketing. The demand was high and she had to hire other freelance writers to keep up with the work.
L: We would charge a client a retainer, and it covered everything for that month. We paid freelance writers out of our budget so that the client didn’t have to worry about it. That meant that we got to figure out what writers we want to work with, how much to pay them, how the budget works in that way, etc. I started out with hiring the freelancers and having them write content.
The more clients we brought on, I realized that it would be easier if I had an editor to oversee each client. Some of the editors oversaw two clients, and some of them, when the clients were bigger, was only assigned to one.
Before long, Lexi had a well-oiled machine. She was constantly managing and finding the right people for the clients knocking on her door. And it worked. These companies saw an increase of traffic, engagement, and sales thanks to the blog content that Lexi’s agency provided. Lexi realized that they were building valuable assets for these companies. And if they were smart, they would leverage the systems they’d created and build one of their own.
L: If we stopped working with them, we wouldn’t benefit from the long-term gains that we had helped to create that momentum. So, I realized that we should apply the framework that we had created for other people’s blogs to an asset that we owned, which was The Write Life.
The Write Life is a brand for writers—mostly teaching writers how to make money. It didn’t entirely focus on that, we had some other angles, too, but it was a resource for writers and it was easy for us to come up with that content because all of our freelance writers were writers. It was really in our kind of sweet spot to be able to create that content.
Just like she did with any other client, Lexi assigned an editor to manage The Write Life, and used her pool of freelance writers to write the content. She bootstrapped the entire brand, using funds from the agency to pay for it.
L: It was really fun. I think we all enjoyed watching it grow and it was a place for us to experiment with ideas, too. Say there was a plugin we wanted to try on our client blogs, we might try it on The Write Life first to see if it worked. If we liked it, then we would roll it out to other sites.
One of those client sites was a personal finance media company called The Penny Hoarder. Kyle Taylor, who owned The Penny Hoarder found Lexi’s agency through a simple Google search when he was looking for a blog management firm.
He’d started The Penny Hoarder back in 2010, and needed a team of freelancers to keep up with its fast growth — but didn’t want to have to manage them. Enter Lexi’s agency.
L: He was mostly a one-man band. At that point, he had already had some success. He’d done pretty well.
We did a few trial pieces for him and he liked what he saw and we started working together. Then, the scope of that project kept growing and growing. We started out doing a piece a week and over time we were doing more and more content for The Penny Hoarder.
That was kind of pushing me to say to myself, “Should I make these people employees?” Because I had at least one or two editors who were approaching full-time hours for me.
I was coming up to that question myself, “What do I want to build? What do I want this to look like?” That’s when Kyle approached me about buying the company.
Buy her company? Lexi was not expecting this.
L: I was totally shocked. I can’t remember what I said, because it had never occurred to me that he would suggest that, and it had never occurred to me that I would be interested.
By this point, Lexi had been working on her own business for five years. It had taken a ton of work to get where she was — which at that moment when Kyle brought the idea of an acquihire up, was in a tiny, windowless office that Lexi was renting in a DC co-working space.
It was a sliding doors moment and Lexi knew it. And to make things even more complicated, she was pregnant.
L: I was nervous to tell him because I thought maybe he’ll think totally differently about this. To his credit, he did not bat an eye. He said he still wanted to move forward.
It was a lot to think about. On one hand it was a huge opportunity, but on the other, this was not at all the kind of life that Lexi and her husband, Ben, had envisioned when they first got married.
L: We used to take hikes where we talked all the time about how cool it would be if we could both run our own businesses.
They imagined building a life full of flexibility to make room for hiking, traveling, and raising the family they both wanted.
So when Lexi got pregnant less than a year after they got married, they were thrilled. Ben had already left his corporate job to start his own company, and Lexi had a thriving agency. But then… Kyle Taylor made Lexi an offer she couldn’t refuse.
L: I started to think about what he was offering and how it was someone I really enjoyed working with. I knew that we got along together, because even before he offered to buy the company, we had worked together for 15 months and I just respected the person. I respected what he was building.
I realized that it was a chance for me to do something that was much bigger than I would do on my own and that’d be really fun and challenging, and I would grow a lot. I ended up surprising myself and deciding to do it. It was a really good decision.
LB: And what were the terms of the deal?
L: It was an acquihire. Basically, what Kyle wanted to do was bring me and our team and our larger network of freelance writers and the processes that we use to create content.
He wanted to bring that all in-house at The Penny Hoarder so he could focus on building the content there. Like a lot of traditional acquihires when that happens, we ended up letting go of all of our own clients from the business because he wasn’t interested in that. He just wanted us there to grow the operation at The Penny Hoarder.
I had an earn-out and there was an equity piece but I think the coolest part was when I was negotiating my salary. They really got me thinking back to just a few years earlier. I had been a reporter in a newsroom where I was making not even $60,000.
It got me thinking about how if I had stayed on a linear path, I would have had an incremental salary increase every year. But because I had left and built something on my own from scratch, I was able to negotiate a salary that was many times bigger than the salary I’d had previously and drastically increase my earning potential.
That was like another lightbulb moment of understanding how something I created has value and it helped bump me up in the world.
So Lexi joined The Penny Hoarder as the 3rd employee at the company. A handful of the freelancers from her agency also came on board, continuing their work with The Penny Hoarder’s content which was now serving millions of readers.
Lexi’s job was to ramp things up even more. With the official title of Executive Editor and then EVP of Content, she oversaw all aspects of the content operation as well as the SEO, email, and PR departments.
L: A lot of my job at that point in time was building the infrastructure of the company. I worked a lot on hiring to get the right people in the door, developing the onboarding process, and establishing processes for creating content at scale.
We asked: How can we keep growing this and adding more people? How can we do the operations and continue to pump out content?
In the early days—and throughout most of my time at the company—I got to focus a lot on building company infrastructure and culture, and all those foundational pieces that you really need when you’re starting a startup.
LB:You grew the readership to 25 million readers each month. That’s a really impressive feat. I would love to know—how did you do it?
L: I think it was a combination of great content and great leadership for the content. We really focused on making it high quality and truly helpful, with a fun voice.
This is something that differentiated The Penny Hoarder from other personal finance outlets, especially at the time. In 2015, they weren’t like other people—sharing personal finance information in a way that was fun. We looked at it as: How could we make this interesting?
The more interesting and more fun it is, the more people are going to want it and integrate it into their life. And, in addition to trying to give good, helpful information, we wrote it in a voice that was accessible to people.
The Penny Hoarder was growing FAST. They expanded from 3 employees to over 100 in just three years. The company headquarters were in Florida, which meant that Lexi had to commute once every couple of months from DC until she and her family moved there two years into the job.
L: The timing was kind of crazy. I had this acquisition opportunity and then just a few months later had my first kid. If I’m honest, if I could’ve changed the timeline, I would have preferred those things didn’t happen at the same time, but they often do. Those professional opportunities often happen to women who are in their childbearing years because that’s just how it works.
It was hard. Especially at the beginning, I had my first son just a few months after we were acquired. Two years later, I had my second. Those were hard years. I wasn’t sleeping a lot and I always worried about how that was affecting my leadership capabilities and whether I was doing the best job I could be doing both as a leader at a startup and as a mom.
This is within a company where I had helped create the culture. I had a lot of autonomy. There was no problem for me to take a day off. If I had a sick kid, I had support that I think working parents at some more traditional companies don’t have. I had a lot of flexibility—even so, it was still a hard time.
Lexi also had a side project leftover from her agency days. It was The Write Life. This brand for writers was running on autopilot thanks to an editor that Lexi installed before moving over to The Penny Hoarder. She wasn’t earning a profit during those years, but the year-to-year affiliate sales paid for all operating costs.
L: I just wanted the editor to take care of everything, so I didn’t have to think about it. But it was still growing over that time.
When I was at The Penny Hoarder, I got to learn a lot about SEO because, for most of my time there, I oversaw the SEO team and SEO was fascinating to me. I find it really satisfying that when you make tangible changes, you can actually see the effects of it.
I picked up as much as I could from our SEO team at The Penny Hoarder. I think it’s a great investment compared to paid social, for example, where you might get somebody to come to you that time that you pay for the click. With organic SEO, you can put some effort and time into it and then, over time, it grows and compounds.
Years later, this SEO knowledge would pay off as Lexi optimized the site and got it ready for a six-figure acquisition. But before that would happen, Lexi would learn some other important lessons from The Penny Hoarder. Lessons that would influence how she wanted to work, live, and build her next big media company.
After the break, you’ll learn exactly what those were, the Write Life acquisition, and how They Got Acquired came to be.
We’ll be right back.
Hey, I’m Bobby Burch. I’m a reporter with They Got Acquired, and I’ve been covering startups and entrepreneurship for the last decade.
Did you know we offer so much more than this podcast?
On our website, you’ll see lots of stories explaining how founders built and sold their companies plus resources that will help you figure out how to go about selling your business. And soon we’ll be releasing insights from our database, tracking hundreds of deals under $50 million.
The best way to access this all is through our newsletter. If you’re not already signed up, head over to theygotacquired.com/newsletter. We’ll see you in your inbox.
LB: I want to share something you wrote because I want to get your reaction to it.
You wrote on your blog that “Startups tend to be full of ambitious and childless 20-somethings who are eager to put in long hours when they need to. I know because I was one of them, but successful startups eventually grow up either by hiring employees with more experience or existing long enough that their employees enter new stages of life.”
It’s obvious to me that your perspective on work-life balance and the way you think about your expectations for workers has evolved as you became a parent and gained more life experience. Can you talk about why that’s important to you?
L: Becoming a parent opened my eyes to how everyone has different challenges in their life and things to work around. Parenting is only one of those challenges. An employee might not have a kid, but they have to take care of a parent or a sibling, or there’s something else in their life they’re having to take care of like a chronic illness. A lot of employees have something that is a challenge for them. I believe that the best way to deal with that is to allow for the integration of those challenges into their work-life, so that work goes around your life rather than the other way around.
Becoming a parent and leading a startup at the same time dramatically changed the way Lexi saw work, life and the relationship between the two. She’d always been a hard worker, but these two new responsibilities were on another level.
It made her more empathetic and eager to provide the kind of working environment that she needed as a mom of two kids under the age of two.
L: I’m most proud of how I treated the people around me. I set things up in a way that makes it easy for the other person to do their best work and be able to focus because we’ve helped them navigate around the other issues that might prevent them from doing that. It’s really a win-win, because if you set up a few things this way for your employees, they’re going to want to stay, so you get to keep your best people a lot longer.
I had to have a lot of uncomfortable conversations. I had to learn how to fire people. I had to learn how to tell people “You gotta do better.” I like seeing people succeed, so some of those conversations are really hard for me. I was proud of myself for being able to handle a lot of those conversations, especially when I wasn’t getting very much sleep.
From the outside, it looked like Lexi was juggling everything extremely well. She and her husband, Ben, moved down to Florida as soon as their second child was born so she could work onsite full-time and still be with her family.
But even with that travel time cut, Lexi was stretched too thin.
L: It was really hard for me. Looking back, I realize now that it was because my kids were so little. It’s gotten easier now, but it felt like too much for me and my family. I felt like I was deprioritizing my own physical health to keep my family and the company running. It wasn’t sustainable for me.
Lexi and Ben started returning to the same conversations they’d had when they were dating.
[outside noises, leaves crunching]
The ones where they hiked for hours, tossing ideas back and forth about what kinds of businesses they could build as they raised kids.
L: We really wanted to get to a place where we could hike regularly and prioritize that part of our lives. I think being able to run my own business where I’m deciding exactly how much I’m working and when I’m working makes that a lot easier.
I really enjoy the early building period more, and I think I’m better at it. I like starting things from scratch. I don’t really want my job to be about managing a huge team and dealing with “people” challenges. That’s not fun for me, and that’s not how I want to spend my career. I realized it had gotten to a point where it wasn’t really in my strength zone anymore. Could I have done it? Sure. But, I didn’t want to.
So in the spring of 2019, Lexi left The Penny Hoarder and moved her family to a historic hiking town in West Virginia called Harper’s Ferry. Ben’s Google Sheets course business had taken off during Lexi’s tenure at The Penny Hoarder, and this move gave her some time to breathe.
Plus, there was always The Write Life to work on.
[music to build momentum]
L: When I left The Penny Hoarder in 2019, I spent about a year optimizing The Write Life. I went back and updated a lot of the content. We optimized anything that we hadn’t optimized from the beginning. We made sure it all worked and all the content flowed well together, and that helped to increase the SEO traffic dramatically.
Lexi also worked on monetization. She’d used affiliate sales in the past, but she ramped this up even more, running a sale called The Writer’s Bundle.
L: We would bundle a bunch of resources together from different creators and then sell it at a significant discount. We brought on a lot of affiliate partners for that. Not only were we selling it to our audience, but our affiliate partners were selling it to their audiences.
It was a flash sale—only three days. The urgency was really high. If you wanted it and you had to buy it now, and you knew that there wasn’t going to be another time when this group of products were available together. Those sales did really well for us, and that was really fun for me. I always loved those sales because my husband an expert in Google Sheets and he would build a dashboard for each one of these sales so we could see the sales coming in real-time, and we could see where they all came from.
It helped us make decisions throughout the sale about which newsletter or affiliate was doing well. If any didn’t have sales, we would ping them and make sure they’re going to share it within the three days. It was really fun.
LB: You grew the site to half a million page views each month, which is incredible. I wonder what advice you have for someone who’s wanting to do something similar, like maybe cultivate a large community of readers.
L: One tip that works really well for growing an audience or a community is thinking about how you can leverage other people’s audiences to grow your own. Early or new bloggers often think they have to start growing this audience from nothing and do it alone.
A much faster way to grow is if you can partner with someone who already has a big audience and ride on their shoulders a little bit and have them send people to you.
This means you have to identify who the reader is, and sometimes that can be tricky. A lot of people are afraid of doing this because it means you might end up alienating other people.
Some people want to market to everybody or create something that’s for everybody. That’s always a mistake because in doing so you never speak to the particular person that you want to speak to. I find if you really zero in on your audience and speak to them, then they will come to you. Then, if you want to, you can broaden beyond that.
Lexi knew who her audience was. And thanks to consistent readership through email subscribers and SEO traffic, The Write Life was ripe for even more growth. Except for one important thing.
L: I realized, once I made my plan, that there were a lot of options, but I didn’t want to execute any of it. It felt like the site was a representation of who I had been a decade earlier. I’m no longer a freelance writer and I wasn’t interested in that world anymore. It felt like I had been there and done that, and I really wanted to try something new. That was a different challenge.
So Lexi researched ways she could go about selling The Write Life. She’d been approached many times over the years by competitors who were interested in buying the site, so she already had a short list of potential buyers to reach out to. And she also knew that the half million page views per month, the SEO traffic, and the strong brand reputation made it a really appealing asset. So she put some feelers out and put together a marketing document that reviewed the site in detail. It went over the metrics of growth, revenue, and the potential of the brand.
L: I also ran it by a couple of friends who were really helpful. For example, one friend said, “You should play up these high domain authority websites, because you talk a little bit about SEO, but you should go into detail on who is actually linking to you.”
We had a backlink from the New York Times and links from Forbes; those are important links that would take somebody else a long time to get—if they could even get it—and it could be really expensive for them to get it. Acquiring The Write Life was a fast track for a buyer to buy this property and they get all those backlinks with it.
Lexi wanted to share everything she could so that there were no surprises later. After a few months of reaching out to colleagues in the writing space, Lexi contacted her list of interested buyers and created a bidding period.
L: I let each of them know that I was going to be accepting bids at a certain time period. Then, they all submitted their bids.
I did calls with all of the interested parties ahead of time. They all had access to the spec sheet. Then, if they wanted to, they could give me a bid. Because of that, I was able to get a good price for the sale because I had multiple people who wanted it. Once someone bid X, I could turn to someone else and say, “So-and-so bid X. Do you want to bid Y?”
By the end of the bidding period, Lexi had her buyer. She sold The Write Life as an asset sale, for mid six-figures and no earnout. The transition was simple and fast, and after eight years of building The Write Life, it was out of her life forever.
L: The buyer ended up coming through a word-of-mouth connection. I’m not allowed to say who the buyer is, but the interesting thing was the buyer ended up reselling the site a few months later. They bundled it together with another writing site and then sold it to someone else in the industry.
LB: How do you feel about that?
L: It was frustrating to see mostly because I had envisioned a certain life after Lexi for The Write Life. This was deviating from that vision, but I’m pretty good at letting go of things. I knew that once I sold this, I had no control over what happened to it. That’s something you have to just come to terms with and think through when you’re ready to sell something and know something like that might happen.
It was life-changing for me because it opened up more options for the future. It gave me the gift of time. When you get a chunk of cash, you can put it in the bank and you don’t have to start something else right away. I needed that time to think about exactly what I wanted to do next. I appreciated that.
It also felt like a feeling of accomplishment to me. Growing businesses feels like a game. It’s fun to get to the next level, and I felt like I had won something.
With The Write Life behind her, Lexi had lots of ideas for what she wanted to do next. But one in particular kept coming back to her. One that would use her journalism background, media brand skills, AND challenge her to learn something new.
L: When I went through my sale, I wished that I could have seen examples of other people who had done the same. A lot of people, when they’re going through sales, want to have comps.
For bigger sales, you can have comps. With a real estate comp, you can look at what other houses are selling for in the same neighborhood. With bigger businesses, you can look at what other businesses are selling for in the neighborhood of that business. That doesn’t exist right now for smaller sales.
Both times that Lexi sold her businesses were deeply meaningful. They advanced her career and brought in a significant amount of money for her family. But selling a company for six or seven figures wasn’t glamorous enough for mainstream media sites to cover.
L: It was interesting because at the end of 2020 The Penny Hoarder sold for a hundred million dollars. This was a bootstrapped brand that sold for a hundred million dollars. It was a crazy story, and it got almost no media coverage.
That was like another flag to me why They Got Acquired needs to exist. The Penny Hoarder acquisition is kind of outside of our scope because it’s an extreme example, but it goes to show that there are great success stories out there that aren’t being told.
You already know what happened next. Lexi built They Got Acquired, the media company that she wished she had when she sold her content agency and The Write Life. So in addition to telling stories of entrepreneurs who sold their business in the six, seven, or low- eight-figure range, They Got Acquired is also providing resources and data around acquisitions.
L: We’re building resources for entrepreneurs who want to sell their business so they can learn basics like what an LOI is and what you should expect during the due diligence period. I think a lot people in the industry think it’s old hat. But, as a seller, the first time you’re going through it you don’t know any of this stuff because you spent years putting your head down and building your business.
A lot of the time, you’re not thinking about a sale until you have an opportunity or until you’re burned out and you realize you want to sell. Then it’s a hustle to learn all this stuff and figure out what you need and who can support you. We want to make that transition for first time sellers a lot easier.
The other thing that we’re building is a database of acquisitions between 100,000 and 50 million, and that really doesn’t exist anywhere else. There are plenty of data sets that relate to the sales of much bigger companies, M&A firms, and brokers. They tend to keep their own data sets of sales that they’ve helped facilitate. There are also some small companies out there that are servicing SaaS sellers, for example, but nobody is aggregating all of the sales that are less than $50 million in one place.
There are also insights that we can pull from a bigger data set, even if each particular story has a few different gaps. For example, there are plenty of stories where we don’t know the exact sale price, but we might know it’s sold for seven figures or maybe we know it was a 3x multiple. Even though each of those stories might have a little gap, as a whole, the dataset becomes meaningful.
As a producer on this show, I’ve had the opportunity to watch Lexi set the vision for They Got Acquired and slowly put all the pieces together. This podcast is a small part but an important one. Because from day one, Lexi wanted to give founders a platform to tell their acquisition story — not just the deal itself, but the road to their life-changing exit.
L: One thing that I think a lot of business podcasts skip over talking about is the life of the person who grew the business. This is important because a lot of the business decisions we make are, in part, because what’s happening in our personal life—even if we don’t say that outright, or maybe we don’t realize it’s reality.
Talking about what’s happening in your personal life, other factors at play, and what support you have at home, all factor into how we grow our businesses. It’s a piece I’m particularly interested in because I always want to get better at that.
LB: What do you hope that listeners will get out of the They Got Acquired podcast?
L: Inspiration. Feeling like, “I can do this.” I want to open people’s eyes to what’s possible. You don’t have to build a hundred million dollar business to be considered a successful entrepreneur. You don’t have to work yourself into the ground to feel like you’re doing a good job.
You can build something meaningful, even if you’re doing it your own way. You don’t have to do it the way that Silicon Valley or a lot of the big media publications that are covering all these VC rounds say you should do it. You can do things your own way and still build a really meaningful company that turns into a sale that moves your life forward. Those are stories that we need more of. We need more of the stories of people who are doing things a little bit differently.
Well, there you have it folks. Now if you liked this episode of They Got Acquired, DO go leave a review on Apple Podcasts. We want to know what you like, what you want to hear more of, and what’s making you tune in each week thus far. I wanna give a special shoutout to Jay Acunzo who left us an incredible review. So be like Jay. Leave a review.
[theme music starts]
Thanks for listening to They Got Acquired. If you want to learn about more business acquisitions like Lexi’s, go to TheyGotAcquired.com and sign up for our email newsletter. We’re building all kinds of resources for founders, professionals in the M&A space, and anyone who’s interested in building and selling online businesses.
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This episode was produced, written and sound designed by me, Laura Boach. If you know someone who would enjoy this story, please send it to them. Thanks again, and we’ll see you next time.