Data about content and media companies that sold for 6, 7 or low-8 figures
What does the sale of an online content or media business look like?
How big does your business need to be, and what kind of sale price can you expect?
This report shares data and stories behind the acquisitions of a variety of content and media companies.
When you download, you’ll receive a beautifully designed PDF, as well as a Google spreadsheet.
Good data is key for maximizing the value of your business. But it can be hard to find in the private market.
That’s why we’ve compiled, through research and first-person interviews, metrics about content and media companies that have sold in the last few years.
Whether you want to sell a business, buy a business or build a career in the M&A space, lean on our data to make decisions that will strengthen your business.
If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.
But until now, comps didn’t exist for private, small-to-middle market business sales.
Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.
Our database includes records of 1,300 online businesses that have sold since 2017, covering deals between $100,000 – $50 million. For this report, we’ve focused specifically on content companies.
Metrics we report include sale price, year sold, who founded the company, when the company was founded, how many employees the company had at sale, revenue at sale, customers at sale, web traffic at sale, email subscribers at sale, and other metrics that matter, depending on the business — all reference points that can inform how you grow or sell your own business.
Since these are private companies, we don’t have every data point for every deal. For some of the deals, we don’t have an exact sale price, but we have a range, i.e. 7-figure sale, nearly 7 figures, mid-6 figures. And for some, we don’t have any sale price information but have other data points about the business.
We’ve found that through a combination of original reporting and thoughtful aggregation of information across the web, we can paint an insightful picture of each acquisition, arming you with information and decision-making powers you wouldn’t have otherwise.
In the meantime, feel free to browse our other reports: