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Media Deals

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Content & Media Deals Report

What does the sale of an online content or media business look like? This report shares data and stories behind the acquisitions of a variety of content and media companies.
Content & Media Deals Report (cover)
Media Deals

She hired a CEO to strengthen her online training business, then sold for $4.5M

Caitlin Pyle’s “weekend project” teaching others how to proofread documents turned into a training hub packed with courses and e-books. But as the business grew, her passions evolved.

Media Deals

With 20,000 subscribers, Austin newsletter Austonia sells to local news company 6AM City

While local news is generally in decline across America, several newsletter-first local news outlets are seeing growth—and they’re on the hunt for acquisition opportunities.

Media Deals

Why Ladders sold just one arm of its company, its 2.2M-subscriber daily newsletter

Why did executive job search site Ladders sells its newsletter to Industry Dive in September 2021? We explain the value of those 2.2 million subscribers, and why selling that list was a sign of a strategic pivot.

Media Deals

With 250K email subscribers, crypto newsletter Milk Road sells after just 10 months

Shaan Puri and Ben Levy created Milk Road to distill the world of cryptocurrency into a fun daily newsletter. Word of mouth helped them grow—and meet a buyer.

Media Deals

After selling his money blog, this founder reacquired it 3 years later — for a fraction of the price

J. Money felt at peace selling Budgets Are Sexy to a division of The Motley Fool. But when he had an opportunity to reacquire the site a few years later, he couldn’t say no.

In the foreground is the shadow of a person with spiky short hair. In the background is a cityscape with tall buildings and a clear blue sky.
Media Deals

How this content entrepreneur leveraged each of his audiences to grow the next business

Website Investing Publication’s audience of nearly 3,000 readers attracted a buyer who envisioned turning it into a community of keen investors.

Media Deals

Continue to run her health blog, or shut it down? She discovered a lucrative third option

Kate Kordsmeier thought her holistic wellness website, Root + Revel, was her last career stop… but then she got bored. Instead of walking away, she took a different route: She sold it.

In the foreground, a woman in a striped shirt and black-rimmed glasses sits in front of computer, smiling and looking off to the right side of the frame.
Media Deals

Email newsletter giant MailChimp acquired a print publication. Here’s why, plus how it happened

Despite “print is dead” naysayers, Courier Media built a global publishing company for entrepreneurs and attracted an acquisition offer from one of its prominent advertisers: MailChimp.

A man sites at white desk browsing his laptop with the number "3" on it. In the background is a glass wall to the right and a wooden bookcase filled with books on the left.
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