Media & Content Deals

In 2021, Talia Koren got an unofficial valuation of her meal-prep company, Workweek Lunch. She took it as a challenge to continue to grow — a decision she now regrets.

In 2016, BarBend couldn’t get VC funding. Buzzfeed was all the rage; BarBend was too niche. Seven years later, the website was far beyond niche — and buyers were interested.

In a pre-Instagram world, co-founders Cori Sue Morris and Rebecca Loveridge launched Bitches Who Brunch, a brunch review lifestyle website for millennials.

SlidesCarnival could have ended up like the rest of Jimena Catalina Gayo’s projects: forgotten. Instead, it turned into a lucrative monthly income — and a deal with Canva.

Carol Tice wanted to help writers grow their businesses so she launched a community and educational platform that more than 1 million people read each year.

“I was able to build a 6-figure business putting absolutely no money into marketing,” Whitmore said, “because I leaned into social media as a valid marketing channel.”

Caitlin Pyle’s “weekend project” teaching others how to proofread documents turned into a training hub packed with courses and e-books. But as the business grew, her passions evolved.