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Guadalupe Gonzalez

Guadalupe Gonzalez

Reporter

Guadalupe Gonzalez is a business journalist who writes about entrepreneurs, startups, tech, and venture capital. Previously, she worked as a staff reporter for Inc. Magazine covering companies on the road to IPO.

In a former life, she also worked handling PR and media relations for Femsa. Send her tips to guadalupegzz@protonmail.com.

SaaS

They built a tool to solve a pain point for their main company — and it turned into a side business

These founders were using Intercom to provide customer support, and wanted a way to turn the chats into actionable data points that could inform their business strategy.

Kyle Conarro and Landon Bennett, co-founders of Userfeed
Content

Gossip empire TMZ lands new home under Rupert Murdoch’s Fox Corp.

After more than 15 years with Warner Bros., former lawyer and media personality Harvey Levin took his celebrity news operation TMZ to Fox Corporation

Education

Coding school Treehouse acquired by PE firm after layoffs

A popular learn-to-code academy, Treehouse went through several rounds of layoffs and a missed acquisition attempt before selling to Xenon Partners.

Education

With 2,500 graduates, coding bootcamp Fullstack Academy lands 8-figure exit

This company, which aimed to close the engineering skills gap, landed a healthy multiple despite operating at a loss.

SaaS

This “sticky” invoicing tool sold for 6 figures to a micro-private equity firm

“We weren’t the top offer,” the buyer tweeted. “[But] being easy to work with and offering a good home for companies goes a long way in a messy market.”

Fintech

Indian neobank Finin lands 8-figure exit from a Google-backed company

The Indian neobank, which helped customers improve their spending habits, amassed a waiting list of more than 15,000 people prior to acquisition.

SaaS

A year after a failed acquisition, this SaaS founder landed a $4 million exit

For this analytics startup, a deal falling through was not the end of the road.

Product

The rise, fall and sale of FramedTweets

The quick rise and fall of this trendy product shows the importance of money management in a bootstrapped business.

Framed Tweets was featured by Mashable in 2017.