SaaS

These founders focused on a niche within human resources: how to collect employee feedback and pull out actionable insights. They sold to another HR platform business.

Australian tech founder Samee Hassan wanted to dive into the process of selling a company. That desire led him to list his SaaS, InstaCap, on a marketplace and learn firsthand.

Daniel Sim grew Plug in Useful, a family of Shopify apps, to 37,000 users. Then, he hit a wall. After declaring burnout, he decided to sell — even if the numbers didn’t make sense on paper.

Michael Dash wanted to grow an e-commerce auto parts business, and ended up building a SaaS tool that solved many marketplace sellers’ challenges.

User feedback helped these entrepreneurs pivot toward the employee referrals niche. But then they faced another challenge: the pandemic.

Smooth Messenger’s founder went from growing his skills in Zoho Creator fresh out of college, to building and selling an app powered through the platform.

When Michelle Kwan, who co-founded a real estate marketing company, wanted to try something new, an industry friend was there at the perfect moment.