They Got Acquired

E-commerce

This couple sold $3.5M of newborn props on Amazon, then sold to an aggregator for $2M

First Landings founder Danny Vivier created a niche in the baby products market while working a full-time job. Three years later, he landed a deal with an Amazon aggregator.

Set on a beach, in the foreground are two people—on the left is a man with sunglasses and a gray long-sleeve shirt, on the right is a woman with her hand resting on the man's shoulder. Both of them are smiling at the camera.

Agency

How this content agency leaned on a contractor-only model to reach $5 million in lifetime revenue

Content expert Julia McCoy turned her passion into an agency with over 100 contractors and 5,000 customers. A decade later, McCoy decided to sell. Here’s what happened.

E-commerce

She used her law expertise to grow an e-commerce store selling contract templates

“I have seen so many women close their businesses down lately,” Christina Scalera said. “I just wish more people, especially women, knew that there was an alternative option.”

Agency

How this founder’s immersion in PPC advertising turned into a $3.25M sale

How much of this $3.25 million deal was paid up front vs. how much was paid in stock? Here’s the breakdown, plus who bought the company.

E-commerce

Months after the sale, this cannabis deal went up in smoke. Here’s how the founders got their company back

Less than six months after acquisition, the cannabis lifestyle brand Sackville & Co. faced dissolution. But its two founders fought back.

In the foreground, two business people look into the camera. In the background, there is a blue sky and a bridge.

Agency

How a freelance marketer landed atop search results, which helped him grow and sell his agency

Brett Farmiloe started offering SEO services to businesses as a freelancer. As its name recognition grew, Markitors expanded — and eventually sold to another agency.

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Hear From Founders

Podcast Episodes

Lauren Gaggioli, founder of They Got Acquired

Can you sell a business based on a personal brand? Lauren Gaggioli did

44 minutes

Lauren Gaggioli nearly let her course business Higher Scores Test Prep die because she wasn’t sure it was big enough to sell. Then she found a buyer and exited for $180,000.

Donald Spann, Co-Founder of Vicky Virtual Receptionists

Donald Spann’s goal was time freedom. He got it by building a virtual call center

36 minutes

This entrepreneur says you don’t have to be passionate about your business. Here’s what he suggests instead, and how he built Vicky Virtual Receptionists to an exit.

From hot dog stand to 8-figure exit: How Sam Parr built and sold The Hustle

39 minutes

How did this down-to-earth guy with no previous media experience build such a valuable company? Here’s how Sam Parr became one of the leading voices in entrepreneurship.