This entrepreneur put years of flipping experience to work on his first e-commerce site. He leaned into SEO to drive traffic and increased revenue to $30K+ per month.
Skyrocketing demand for information about half-marathons had helped Terrell Johnson earn about $1.2 million from his content site. But he wasn’t sure he wanted to keep up that pace.
This reporter turned his side project into a full-time gig, writing a newsletter about college sports. But his true passion was writing — not running a business.
Founder Grace McBride conceived of TripKit for a class project at Cornell and saw enough demand to build the business. Three years later, she and her co-founder sold the company.
Kat Weaver is a case study in determination. From rebuilding her business after a fire destroyed its products to navigating multiple dead-end deals, this founder never gave up.
While studying to be a dietitian, Kaleigh McMordie launched a food blog. She grew Lively Table to over 200,000 monthly visitors before selling the site.
Spencer Haws grew Own The Yard, a blog dedicated to backyard life, as a public case study, showing the power of content websites. He sold it three years after launch.
