Reports: Data & Insights

Data about online businesses that sell, plus stories that put that data into context

Looking to sell or buy an online business?

Lean on our data to make solid decisions for your business.

Reports on SaaS Deals

This free version of our SaaS Deals Report will give you a sense of what it looks like to sell (or buy) a SaaS company.

Get the Free Report

The Professional version of our SaaS Report will help you understand the landscape for selling and buying SaaS companies.

Get the Professional Report

The Platinum version of our SaaS Deals Report is our most comprehensive data set of SaaS businesses that have sold.

Get the Platinum Report

Reports on Content & Media Deals

Our Media & Content Deals Report will help you understand the landscape for selling and buying media companies. This is the free version.

Get the Free Report

If you’re looking to buy or sell a content or media company, this report offers data and context to help you be competitive in the space.

Get the Full Report

Reports on E-Commerce Deals

Our E-Commerce Deals Report will give you a sense of what it looks like to buy or sell an e-commerce company. All of the companies featured in this report were bootstrapped.

Get the Free Report

More Reports

This free report is a broad look at a variety of 2021 deals, featuring companies in several industries. It’s a good way to get general insight into how founders sell their business.

Get the Free Report

Want a Custom Report?

Let us know what you need, and we’ll pull it for you from our deal database.

We’ve collected thousands of deals, with a focus on online companies that have sold for between $100K-$50M.

You can request a custom report by company type (agency, SaaS, etc.), size of deal, or industry. We’re happy to pull comps for you, or a list of potential buyers for the company you’d like to sell.

Data Is Power

Our Methodology

Good data is key for maximizing the value of your business. But it can be hard to find in the private market.

If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.

But until now, comps didn’t exist for private, small-to-middle market business sales.

Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.

Metrics we report include sale price (when we can get it), year sold, who founded the company, when the company was founded, how many employees the company had at sale, revenue at sale, customers at sale, web traffic at sale, email subscribers at sale, and other metrics that matter, depending on the business — all reference points that can inform how you grow or sell your own business.

Since these are private companies, we don’t have every data point for every deal. For some of the deals, we don’t have an exact sale price, but we have a range, i.e. 7-figure sale, nearly 7 figures, mid-6 figures. And for some, we don’t have any sale price information but have other data points about the business.

We’ve found that through a combination of original reporting and thoughtful aggregation of information across the web, we can paint an insightful picture of each acquisition, arming you with information and decision-making powers you wouldn’t have otherwise.

Data you can't get anywhere else Graphic