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Carson Brunson

Carson Brunson

Reporter

Carson Brunson is a Nashville-based writer with a background in branded content for national media outlets, including Axios and The Penny Hoarder. She holds a master's in journalism from the University of Missouri.

When she's not tapping away at her computer, she's likely nose-down in a book, hanging out with her cats, Honey and Heinz, or planning her next trip.

SaaS Deals

How Surfer SEO rode the wave to $15M ARR — then sold in the AI era

Surfer SEO began as a side project. In less than a decade, with little marketing, it grew into a global brand. Its 2025 acquisition indicates a broader market trend.

The Surfer SEO team after the transaction: Top row (left to right): Bartek Korpus (CTO), Mateusz Tunski (First Engineer), Michal Suski (Co-Founder), Tom Niezgoda (Co-Founder) Bottom row (left to right): Lucjan Suski (Co-Founder), Mateusz Zielinski (Head of Legal)
Resources

5 founders share lessons from buying their companies back

Their companies got acquired — then they bought them back. Meet five founders who decided to buy their companies back after acquisition and learn from their experiences.

Services Deals

How she sold a federal contracting firm after building it to $100M revenue

Lauren Wittenberg Weiner bootstrapped WWC Global from two people to $100 million in annual revenue before deciding to sell the government contracting firm.

Community Deals

How she sold a community company for $22M – then bought the company back

Create & Cultivate, a community for women professionals and entrepreneurs, doubled down on digital experiences amid the pandemic and saw 7-figure profitability in 2020.

Jaclyn Johnson sits atop a desk while smiling into the camera
Resources

Is it possible to sell your IP? Here’s what you need to know

You don’t always have to sell your entire business. Sometimes it’s smarter to sell your intellectual property. We break down how to identify, value and sell your IP.

A woman stands beside an oversized glowing lightbulb with a plus sign inside, symbolizing a new idea or positive innovation.
Product

How a baker hit burnout, then turned his beloved bakery into a 7-figure retirement plan

After a decade of 24/7 responsibility, Gus Reckel decided it was time to step away from his beloved Bushwick bakery. He turned to a marketplace to find a buyer.

Gus Reckel, founder of L'imprimerie
Services Deals

She scaled a real estate agency using overseas VAs — then sold to her own agents

Two years after launching the Auburndale Group, Adrienne Green was ready to exit — and the buyers were already on her team.

Adrienne Green, founder, and the Auburndale Group team
SaaS Deals

An influencer marketing platform grew to $1.5M ARR, then found a buyer who wanted them to stick around

The co-founders of influencer marketing SaaS Lionize sold for a combination of cash and stock to gen.video.

Austin Rosenthal and Chris Buetti, co-founders of Lionize