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Carson Brunson

Carson Brunson

Reporter

Carson Brunson is a Nashville-based writer with a background in branded content for national media outlets, including Axios and The Penny Hoarder. She holds a master's in journalism from the University of Missouri.

When she's not tapping away at her computer, she's likely nose-down in a book, hanging out with her cats, Honey and Heinz, or planning her next trip.

Resources

Is it possible to sell your IP? Here’s what you need to know

You don’t always have to sell your entire business. Sometimes it’s smarter to sell your intellectual property. We break down how to identify, value and sell your IP.

A woman stands beside an oversized glowing lightbulb with a plus sign inside, symbolizing a new idea or positive innovation.
Product

How a baker hit burnout, then turned his beloved bakery into a 7-figure retirement plan

After a decade of 24/7 responsibility, Gus Reckel decided it was time to step away from his beloved Bushwick bakery. He turned to a marketplace to find a buyer.

Services Deals

She scaled a real estate agency using overseas VAs — then sold to her own agents

Two years after launching the Auburndale Group, Adrienne Green was ready to exit — and the buyers were already on her team.

SaaS Deals

An influencer marketing platform grew to $1.5M ARR, then found a buyer who wanted them to stick around

The co-founders of influencer marketing SaaS Lionize sold for a combination of cash and stock to gen.video.

Austin Rosenthal and Chris Buetti, co-founders of Lionize
E-commerce Deals

Why this e-commerce founder skipped diversifying, and sold just one product on Amazon

E-commerce founder Neil Jervis didn’t diversify his products or sales channels. Instead, he kept his puzzle board operations simple, anticipating what his future buyer would want.

Neil Jervis, founder of Puzzle Ready
SaaS Deals

He built an insurance CRM as a side hustle. 12 years later, it sold for 6x revenue

For 8+years, Clu Connors grew Radius, an insurance CRM, while working in corporate America. After coming to a fork in the road, he left his full-time gig — and it paid off.

Agency Deals

This agency owner pitched his client on buying the business — and it worked

One email. Zero negotiations. A 7-figure exit. Learn how Boomtown Growth co-founder Darrell Vesterfelt sold to one of his biggest clients.

Darrell Vesterfelt, co-founder of Boomtown Growth
Resources

A founder’s guide to selling your business to an SBA-backed buyer

All-cash buyers aren’t as common as you might think. Here’s why SBA-backed buyers could be the key to selling your business, and what you need to know going into the process.

An illustration of two businesspeople shaking hands while each stands on a giant chess piece, symbolizing negotiation and deal-making.