It took a few tries. They made many mistakes. But eventually, these two entrepreneurs found success with two social media platforms that help people build their brands.
Many entrepreneurs believe marketing is an essential ingredient for success. But this computer scientist took a different approach, and landed hundreds of customers.
Dan Cooperstock gave his product away to non-profits for years before turning it into a profitable company. “I was very aware that I was running what’s called a lifestyle business,” he said.
After being fired from an SEO gig, Adam White was determined to improve his skills. In the process, he built a SaaS that attracted nearly 200 clients — and a purchase offer.