Episode Length: 44 minutes

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Like so many founders, Lauren Gaggioli had been heads down in her Higher Scores Test Prep business for so long, she didn’t realize how valuable it was.

She wanted to know: was this course business sellable?

In this episode, you’ll learn how Lauren leveraged her podcast and consistent passive income, SEO traffic, list size, and course offerings to exit for $180,000.

Here’s what you’ll learn:

  • [1:45]: The lightbulb moment that made Lauren realize she had a sellable business asset
  • [6:56]: How Lauren built her tutoring client list from scratch
  • [9:28]: Why Lauren knew she needed to switch the name of her business
  • [14:11]: How Higher Scores Test Prep navigated its churn challenge
  • [18:56]: The marketing pivot that changed Higher Scores Test Prep’s future
  • [23:54]: Why passive income wasn’t enough to keep Lauren running her business
  • [28:56]: The impetus that finally caused Lauren to sell Higher Scores Test Prep
  • [33:20]: What Lauren did to get the company ready for acquisition
  • [35:22]: How Lauren decided how much to sell her company for
  • [37:26]: The most important criteria Lauren looked for in an acquirer

Thanks, Lauren, for coming on the show! You can connect with her at LaurenGaggioli.com.

Thanks to our sponsor for this episode, Chicago Partners, a team of financial advisors who specialize in wealth management. Get their support at ChicagoPartnersLLC.com.

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