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Liisa Rajala

Liisa Rajala

Liisa Rajala is a business journalist from New England with a focus on technology, manufacturing, economic development and international trade.

For seven years, Liisa wrote about entrepreneurship and business issues for the statewide biweekly newspaper New Hampshire Business Review. Previously, she covered advertising and marketing, social media business and policy for The Kiplinger Letter in Washington, D.C. Liisa’s work has also been featured in USA Today and Roll Call.

Content

How this content entrepreneur leveraged each of his audiences to grow the next business

Website Investing Publication’s audience of nearly 3,000 readers attracted a buyer who envisioned turning it into a community of keen investors.

Fintech

By appealing to a younger generation of investors, this trading app attracted a $1.5M AUD equity deal

With a focus on socially responsible investing that captivated young investors, Goodments introduced a compelling business market to an Australian virtual bank.

SaaS

Two HR platforms were founded the same year. 3 years later, one bought the other

How a meeting to explore product alignment possibilities turned into an acquisition partnership between two HR-platform startups that had both launched in 2019.

Content

This couple grew a recurring revenue model by selling lesson plans to school librarians

A school librarian and social studies teacher built an online business that easily replaced their salaries, then used a broker to sell for more than $1 million.

E-commerce

How e-commerce fitness brand Beast Gear built a loyal fan base selling on Amazon

The fitness e-commerce company’s strong UK following attracted a buyer looking to expand its reach, but an inexperienced broker almost derailed the deal.

A man in a black t-shirt is pictured in boxing gloves, punching a punching bag with his right hand, his left hand held up to his face
SaaS

He needed to drive traffic to his content sites, so he built the ad platform he wanted

Within five years, Newor Media was serving more than 300 clients that used the programmatic ad bidding platform to send traffic to their website. The company sold for 8 figures.

A logo for Newor Media sits on a wooden-paneled wall. To the right in the distance are colleagues sitting at a desk together.