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Four students with technical skills created a shopping browser extension that sold for millions less than two years later. Here’s how it happened.
After years as a generalist WordPress agency, 93digital tightened its focus to B2B and SaaS clients. The move led to new opportunities, more revenue — and an acquisition.
Daniel Sim grew Plug in Useful, a family of Shopify apps, to 37,000 users. Then, he hit a wall. After declaring burnout, he decided to sell — even if the numbers didn’t make sense on paper.
User feedback helped these entrepreneurs pivot toward the employee referrals niche. But then they faced another challenge: the pandemic.
When Michelle Kwan, who co-founded a real estate marketing company, wanted to try something new, an industry friend was there at the perfect moment.
Andrej Ilisin learned SEO in its early days, which set him on the path of buying and selling websites, before he launched a services firm dedicated to founders doing the same thing.
“A bad year doesn’t necessarily spell certain doom for your business,” this founder reflected on building NinjaOutreach. “You just have to keep trying.”
With a focus on socially responsible investing that captivated young investors, Goodments introduced a compelling business market to an Australian virtual bank.