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The Double-Win Rule explains why exit prep creates a better, more profitable business long before you ever find a buyer.

Most founders overlook one metric that matters when they choose when to sell.

We share the four key factors buyers look for — and how founders can position themselves for a successful exit.

Not all offers are real—and not all are worth your time. Here’s what to do when buyers approach you.

Most businesses can sell — if you don’t make these mistakes. Here’s what to watch out for.