Many entrepreneurs believe marketing is an essential ingredient for success. But this computer scientist took a different approach, and landed hundreds of customers.
Dan Cooperstock gave his product away to non-profits for years before turning it into a profitable company. “I was very aware that I was running what’s called a lifestyle business,” he said.
After being fired from an SEO gig, Adam White was determined to improve his skills. In the process, he built a SaaS that attracted nearly 200 clients — and a purchase offer.
These founders focused on a niche within human resources: how to collect employee feedback and pull out actionable insights. They sold to another HR platform business.
Australian tech founder Samee Hassan wanted to dive into the process of selling a company. That desire led him to list his SaaS, InstaCap, on a marketplace and learn firsthand.
Daniel Sim grew Plug in Useful, a family of Shopify apps, to 37,000 users. Then, he hit a wall. After declaring burnout, he decided to sell — even if the numbers didn’t make sense on paper.
