First time here? Newsletter

About
Submit a Tip
Subscribe
Careers

Kirstie Pickering

Kirstie Pickering

Reporter

Kirstie Pickering is a business journalist based in West Sussex, England.

Since 2014, Kirstie has worked in newsrooms covering business, startups and aviation, most recently as Head of Content at UK startups news platform Maddyness. She is now a freelancer covering the startup ecosystem and beyond. Outside of work, Kirstie is an avid traveler and lover of hiking, with her most recent adventures including trips to Canada and Slovenia.

Fintech

This fintech scaled to $3 million in revenue by recruiting a freelance sales force in all 50 states

Samantha Ettus launched Park Place Payments to create a recurring revenue stream for women and marginalized populations. Five years later, she sold for $7 million in stock. Here’s what happened.

A woman in a purple jacket sits on a chair on top of a conference stage. She has blonde hair. The background of the image is black and there are blue and purple diamond patterns visible.
Software

This letter-writing app, a 20-year side project with only $500/month cost, sold for millions

Boston-based software engineer Matt Sly turned a childhood memory into a letter-writing app. Here’s how his side project eventually sold for millions.

Content

How 2 colleagues created a brunch review platform with over 1M monthly hits

In a pre-Instagram world, co-founders Cori Sue Morris and Rebecca Loveridge launched Bitches Who Brunch, a brunch review lifestyle website for millennials.

Agency

How this content agency leaned on a contractor-only model to reach $5 million in lifetime revenue

Content expert Julia McCoy turned her passion into an agency with over 100 contractors and 5,000 customers. A decade later, McCoy decided to sell. Here’s what happened.

A woman sits with a laptop on a short flight of stairs, smiling and looking off to the side.
Agency

How two recent graduates sold their short-form video agency to Morning Brew

Two recent grads became an expert in short-form video during lockdown, creating digital media startup Our Future. Here’s how they sold to Morning Brew.

Software

With 130,000 users, these college students sold their shopping browser extension to Ibotta

Four students with technical skills created a shopping browser extension that sold for millions less than two years later. Here’s how it happened.

Four square profile photos appear on the foreground, each person smiling at the camera. In the background, there are two blue horizontal blocks with the They Got Acquired logo in the bottom right.
SaaS

Being honest about what she wanted next led this SaaS founder to an acquisition

When Michelle Kwan, who co-founded a real estate marketing company, wanted to try something new, an industry friend was there at the perfect moment.

In the foreground, there are two square images, in each is a business person smiling at the camera. In the background are two blue rectangles with the They Got Acquired logo.