Newsletter Deals Report

Our M&A data platform includes a more robust version of this report, plus thousands of other deals in media, agencies, SaaS and more.

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Here’s what’s included:

• Broad look at newsletter acquisitions
• Coverage of 13 newsletter deals
• Wide variety in deal size
• 70% of companies are bootstrapped
• 30% of deals feature a female founder
• 3 bonus deals featuring companies that serve the newsletter industry

How it’s delivered:

• A spreadsheet, because we know it’s helpful to see all the data in one place
• A PDF that includes stories on all the deals, so you can put those metrics into context

These elements will be delivered to you immediately via email after download.

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You know all those life-changing exits we write about?

If you’ve put sweat and tears into building a profitable startup over the last few years…

YOU DESERVE THAT, TOO.

And we want to help you get it.

The thing is, most founders who are selling a business for the first time don’t have friends who’ve been through this. If you don’t have anyone who can help you understand what to expect, you’re not the only one.

That’s where we come in. We compiled this data and these stories so you never have to go blind into a negotiation.

If you learn how other founders sold—how they found a buyer, what multiple they landed on, and whether they stayed with the company after the acquisition—you’ll know what questions to ask when it comes to selling your own business. You’ll understand what’s possible.

This kind of knowledge truly is power. Power to make sure you’re getting the best possible result from all your hard work, and not leaving money on the table.

You’ve put the work in. Now let’s make your business work for you.

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If you wanted to sell your house, you’d look for real-estate comps in your neighborhood.

But until now, comps didn’t exist for private, small-to-middle market business sales.

Finding them on your own is time-consuming at best, and frankly, often impossible. That’s why our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.

Information we dig up for each company* that sold:

• Who the buyer is
• Sale price or range
• Revenue or sale multiple
• Website traffic, email subscribers or customers
• Employees at sale
• Year sold & year founded
• Who founded the company
• Plus context on the deal, such as how they found a buyer and why the founder wanted to sell

*Most of the companies we cover are private, and some details are unavailable because of NDAs. While we can’t provide every data point for every deal, we can promise to arm you with information and decision-making power you wouldn’t have otherwise.

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Q: What if I’m not ready to sell right now? Will this report still be helpful?

If you’re not yet ready to sell, but you’re thinking about how to prepare yourself and your business for a sale, then you are in the golden position.

You have time to pull levers that will maximize the value of your business… but you need to understand what those are.

That’s where the report comes in. It will help you understand what buyers look for and where your business might fit in the acquisition landscape. Once you understand your options, you can figure out a clear path for moving forward.

Q: How is this report different than what I can find on your website?

We offer tons of information on our website for free, and we hope you use it to your advantage.

This data set is for sellers, buyers and investors who want to go deep in one particular niche. You’re welcome to comb through our website and pull out all the deals in your niche — or you can lean on us to do that for you, saving you precious time and energy. This report delivers it to you with one click.

Many of the deals in the report have been covered on our website, but some deals are only available in the report.

The report also includes a spreadsheet that lays out all the metrics for each deal, so you can compare them all, and make a copy and play with the data if that suits you. The spreadsheet is only available via this report.

Q: What if I have a question that’s not answered here?

Here’s how to contact us. We’re happy to answer any questions.

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Here’s what our community has to say about our previous reports.

Tweet your testimonial and tag us @TheyGotAcquired, and we’ll feature you!

Yes, I paid for the @TheyGotAcquired media company exits report, but the info enclosed was ⭐️priceless⭐️. As a relatively new media operator aggressively seeking profitability, exit stories are always on the mind… but are always so hidden. Thank you, @alexisgrant and team!

— Abby Mercado (@MerCatMA) November 3, 2022

Just picked up this report… 100% worth it.

So many inspiraing small(ish) media brands that have sold for 6, 7, and 8-figures. https://t.co/uDragEeNHf

— Ash Read (@Ashread_) October 6, 2022