Guide to Sale Multiples: 2025
With a focus on SaaS, media, e-commerce and agencies
Curious about sale multiples for your business?
We asked M&A advisors who sell SaaS, media, e-commerce and agencies what sale multiples they’re seeing, and compiled their answers in this guide.
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How Sale Multiples Work
Multiples are helpful and insightful — but they should be used only as a rough guide for valuing your business, not a hard rule.
If you have questions like:
- How do sale multiples work?
- How can you use common multiples for your industry to figure out an approximate valuation for your business?
- Why are some business valuations based on an EBITDA multiple, while others are based on a revenue multiple?
Read our explainer on sale multiples:
