Episode Length: 30 minutes

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Is there a right time to sell your business?

This was what Jon Hainstock and his co-founder, Ben Bartling, had to figure out when they were planning their exit from ZoomShift.

Learn how they chose the right moment to agree to a 7-figure deal — and how they approached building one of the top small business scheduling softwares on the market.

Here’s what you’ll learn:

  • [2:93] The hardest decision around selling ZoomShift
  • [3:32] How Jon Hainstock met his co-founder, Ben Bartling
  • [5:18] How Jon and Ben used an agency to fund their software company
  • [6:11] Blowing through his family’s savings to build the company (and how that felt)
  • [8:28] Why SEO (search engine optimization) became their focus for business growth
  • [9:30] Why they offered and then abandoned a free tier for ZoomShift
  • [10:48] The never-ending product build phases (and why it can kill morale)
  • [14:03] Why Jon and Ben passed on the first purchase offer from Ramp Ventures
  • [15:44] How they decided to sell (and why it was so stressful)
  • [17:23] The deal terms and why it was a win for Jon’s family
  • [21:21] How a miscommunication about QSBS (Qualified Small Business Stock) almost killed the deal
  • [26:27] What Jon asks founders who are thinking about selling now that he’s an advisor at Quiet Light
  • [27:22] Factors to consider when you’re deciding if it’s the right time to sell your business

We’re so grateful to Jon for sharing his story and expertise. You can connect with Jon on Twitter @jonhainstock and his website.

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