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Mike Brassfield

Mike Brassfield

Mike Brassfield is a financial writer based in St. Petersburg, Florida. He’s a senior writer for The Penny Hoarder, one of the nation’s largest personal finance websites. He previously worked as a reporter and editor for daily newspapers in Kansas, Georgia, South Carolina and Florida, but mostly at the Tampa Bay Times. He has also worked for a PR firm and a U.S. military magazine. He has a journalism degree from the University of Kansas. He’s married with twin teenage daughters.

Marketplace

Tired of traditional job boards, these founders took a different approach and grew to $12M ARR

Two founders, tired of big job boards like Upwork and Fiverr, launched a marketplace for pre-vetted freelance talent. They sold it to an SEO agency.

Connor Gillivan and Nathan Hirsch, co-founders of FreeeUp
Services

How a health coaching app with $300K ARR fit into this strategic buyer’s roadmap

Obsessed with prevention and optimizing performance, these founders built a health coaching app. It was acquired by a sleep fitness company that wanted to expand into coaching.

Content

They launched a content site about a market before it even existed – and the gamble paid off

Three founders took a risk, launching a B2B media brand about microgrids before there was a mature market for microgrids. Years later, they sold for 7 figures.

Community

An SEO community with 750 paying members sold for $1.8 million

Three co-founders sold an SEO education community, Traffic Think Tank, to global SEO leader Semrush for $1.8 million.

Three men in casual business attire are engaging in a friendly conversation around a wooden table, with one man gesturing during the discussion in a modern office setting.
Content

Worried about the rise of artificial intelligence, he sold an SEO content agency for $850,000

This digital nomad sold his SEO content agency, Contentellect, to Onfolio Holdings, which acquires online businesses, for 2.5x EBITDA.

A group of photo sit at an outdoors table. Most are smiling and looking at the camera.
SaaS

He built a SaaS for Notion in public and sold for $300K

The SaaS business Potion, which builds websites connected to the project management tool Notion, sold for $300K after its founder built the product in public on Twitter.

A square image of a man smiling at the camera with a purple background sits on top of a blue background with the They Got Acquired logo.
E-commerce

He started a pet e-commerce company with $3K and grew to $2M annual revenue

This founder started Pets Are Kids Too with $3,000 he put on a credit card, built a strong brand through charity work, then sold in three years for a 7-figure payday.

A man smiles at the camera while holding two dogs. In the foreground are a bunch of dog products in tubes and jars.