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Lisa Rowan

Lisa Rowan

Reporter

Lisa Rowan is a reporter and editor based in St. Petersburg, Florida. Over two decades in the news business, her work covering business and finance has appeared in Forbes Advisor, Lifehacker, The Penny Hoarder, and various other local and national publications. She has also served as a writer for the national office of SCORE business mentoring, and she once owned a vintage clothing shop in Washington, D.C. Since 2014, Lisa has co-hosted Pop Fashion, a podcast about the business of fashion and style.

Lisa is a graduate of the University of Maryland and Georgetown University.

Content

Seller financing opened an exit opportunity for the founder of this VA training company

Gina Horkey built a virtual assistant training company. After nearly 10 years, seller financing gave her an exit strategy from Fully Booked VA.

A headshot of a woman, set against a blue background with a graphic element in the lower right corner.
Product

How this former executive scaled and sold her car organizer invention

This inventor got a patent, took back her popular product from a licensing company, and later sold it to an ecommerce aggregator

Platform

This computer programmer created an edtech platform in India that sold for $1M

Mudit Goel started his career as a software developer but soon realized teaching was his passion. His platform, Coding Elements, sold for $1M after four years.

E-commerce

Online shop for pet lovers used dog memes on social media to grow to $1M+ in revenue

Runaway holiday season orders for one product told Jared and Sara Springer their online store for dog owners, Happy Puppin, was on the right track.

A man is smiling at the camera, wearing sunglasses and a grey checkered shirt, with lush pine trees and a pond in the background.
Software

This WordPress security tool was a side business for years, before selling to Automattic

Ryan Dewhurst started building WPScan as a free WordPress security tool. Then he and his co-founders added paid features that caught the eye of WordPress parent Automattic.

A man stands in front of a trail with a blue coat on, smiling and looking away from the camera.
Agency

How this U.K. SEO agency turned a major client into a buyer

Fergus Clawson’s SEO agency had worked with XLMedia on its gaming and sports websites for a year before selling.

Agency

Focusing on reputation management helped this agency grow recurring revenue

Richart Ruddie taught himself online marketing techniques. When he cornered the reputation management niche, his business really took off.

A group of people of various ages and genders stand in two lines smiling at the camera.
Marketplace

How flipMD grew its medical consulting marketplace and sold for $7M

Greg and Laura Hanson founded flipMD in summer 2020 to replicate Greg’s success boosting his income through medical consulting gigs. They sold it to GoodRx in 2022.