Human Proof Designs, a company that helps entrepreneurs launch online businesses, was acquired by entrepreneur Bryon Brewer in a mid-six-figure deal.

Founded by Dominic Wells in 2013, UK-based Human Proof Designs provides resources and tools for lead generation, affiliate marketing, dropshipping, e-commerce and more.

At the time of the sale in April of 2019, Human Proof Designs had more than 7,000 email subscribers and was generating about $1 million in annual revenue, Wells told They Got Acquired.

“I was in [the company’s] way”

Wells bootstrapped the company and grew it with the help of a team of a dozen contractors and a hundred freelancers, he said. But after he started a second business, he realized it might be time to sell Human Proof.

“I was no longer aligned with the business,” Wells told us. “It was getting in my way, and I was in its way.”

Wells tapped professional M&A advisor FE International to broker the deal. While the acquisition took longer than he expected, Wells ultimately sold Human Proof Designs to entrepreneur Bryon Brewer.

Wells is now the full-time CEO of Onfolio Holdings, a firm that acquires and operates online businesses.

Meanwhile, Brewer told podcast host Nathan Latka in 2020 that Human Proof Designs was earning more than $2 million per year.