The SaaS Data You've Always Wanted

Our SaaS Deals Report offers data and insight you need to buy and sell in the SaaS space

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SaaS Deals Report: Data & Context on SaaS Acquisitions

Our data set and accompanying stories will help you make sound decisions around buying and selling SaaS businesses.

Choose your version:


A sample data set if you're curious


  • Broad look at SaaS acquisitions
  • Coverage of 5 SaaS deals
  • Wide variety in deal size
  • 40% of deals feature a female founder

Grab this as a sample if you want a peek at the data we collect and how we present it.


Our full SaaS data report

$799 $999

  • Deep dive into 40+ SaaS deals, most between $100K-$10M
  • 12 deals under $1M
  • 21 deals over $1M
  • 9 deals with undisclosed price; we offer other metrics and context
  • 17% of deals have female founder
  • Audio analysis spotlighting trends and actionable takeaways

You'll get comps, buyers and other data in the SaaS market, so you're prepared to make good buying and selling decisions.

You ready?

We're Your Secret Weapon

If you’re focused on buying or selling companies, you understands the value of good comps.

But until now, reliable comps just didn’t exist for private, small-to-middle market business deals.

Finding them on your own is time-consuming at best, and frankly, often impossible.

Even the big data platforms don’t track companies that are bootstrapped (no fundraises to follow) and/or sell for 6 or 7 figures. And when they do, the cost tends to be prohibitive anyhow.

It was, until now, a big black hole.

But you play in that space, so you know that hole can be lucrative. You know there’s tons of opportunity when it comes to selling and buying under-the-radar online businesses.

And you also know you’d be even more of a force to be reckoned with if you had deeper knowledge of sales happening in the SaaS space.

That’s why we’ve compiled data and context around 40+ SaaS deals, shedding a light on private transactions you won’t find anywhere else.

By leaning on this report, you’ll:

  • Gain insider knowledge on who’s buying SaaS businesses
  • Have access to accurate comps so you don’t leave money on the table
  • Better understand the mentality of founders looking to sell
  • Save the tens of thousands of dollars you might otherwise spend on data platforms
  • Do your job better than your competitors

Our report is spreadsheet-first, so you can use the data how you’d like. But unlike most data sources, we also provide context via a written story about each deal, so you can understand the nuances that led to those metrics.

When it comes to selling and buying businesses, we’re your secret weapon.

Get the Report

SaaS Deals Report

Data is Power

Our Special Sauce

Our research analysts and reporters have collected this information by hand, scouring the internet for useful metrics and conducting first-person interviews with founders.

Information we dig up for each company* that sold:

  • Who the buyer is
  • Sale price or range
  • Revenue or sale multiple
  • Website traffic, email subscribers or customers
  • Employees at sale
  • Year sold & year founded
  • Who founded the company
  • Plus context on the deal, such as how they found a buyer and why the founder wanted to sell

*Most of the companies we cover are private, and some details are unavailable because of NDAs. While we can’t provide every data point for every deal, we can promise to arm you with information and decision-making power you wouldn’t have otherwise.

Data you can't get anywhere else.

Your Qs Answered

Frequently Asked Questions

Q: What format is the report, and how is it delivered?

You’ll get:

  • A spreadsheet, because we know it’s helpful to see all the data in one place (feel free to make your own copy and play with it as you’d like!)
  • A PDF that includes stories on all the deals, so you can put those metrics into context
  • An audio recording featuring several SaaS experts discussing takeaways (not included with the free report)

All of these elements will be delivered to you immediately via email after purchase.

Q: How is this report different than what I can find on your website?

We offer tons of information on our website for free, and we hope you use it to your advantage.

This data set is for sellers, buyers and investors who want to go deep in one particular niche. You’re welcome to comb through our website and pull out all the deals in your niche — or you can lean on us to do that for you, saving you precious time and energy. This report delivers it to you with one click.

Many of the deals in the report have been covered on our website, but some deals are only available in the report.

The report also includes a spreadsheet that lays out all the metrics for each deal, so you can compare them all, and make a copy and play with the data if that suits you. And you’ll get an audio recording featuring SaaS experts discussing takeaways from the report. The spreadsheet and audio recording are only available via this report.

Q: What if I have a question that’s not answered here?

Here’s how to contact us. We’re happy to answer any questions.

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What People Say

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