For founders who have an interested buyer and want support through the sale process.
How do you make the most of this opportunity?
You likely want an outcome that:
It is difficult—and sometimes impossible—to achieve this on your own.
That’s where we come in.
Founders who don’t know where to start on selling their business typically need a broker or advisor, someone who can help you prepare for a sale and find interested buyers.
But what if you get approached by a company that wants to buy your business, or you’re keen to find a buyer on your own?
Founders in this situation tend to avoid brokerages because of the hefty fees—which means you face navigating the sale process on your own.
Doing anything alone can feel stressful and nerve-wracking. But making life-changing decisions on your own? There’s a lot at risk there. It’s easy to make costly mistakes, especially as a first-time seller.
If you find yourself wondering:
You need a coach in your corner to walk through the sale with you.
That’s our M&A coaching program.
We are not a brokerage. We won’t find a buyer for you, nor will we negotiate with the buyer on your behalf.
Instead, we operate behind-the-scenes, helping you choose the right buyer, negotiate favorable terms and avoid mistakes you’ll regret, so you walk away with the deal you deserve.
Through our coaching, you’ll gain:
Our coaches are experienced in helping founders exit. They’ve also had at least one exit of their own, so they understand what it’s like to go through the sale process.
Jon Hainstock is an M&A advisor who supports founders of all types of online businesses. He’s particularly strong in the SaaS space, having exited his own SaaS company in 2020.
Jon’s an empathetic guide for sellers. He understands that selling your business is more than a transaction, that it represents years of hard work and even a shift in your identity.
🎧 If you’d like to hear more about Jon’s story, listen to this podcast episode:
Alexis Grant is Founder & CEO of They Got Acquired. She has sold two content businesses, including the acqui-hire of a boutique content agency and a website for writers.
While Jon serves as the primary coach for our clients, Lexi is available to support as a value-add for founders selling content and media companies.
🎧 To get to know Lexi and how she thinks about acquisitions, listen to this podcast episode:
Yes! We might be a fit for you if you:
No, we’re NOT a fit for you if you:
We don’t operate like a traditional coaching program. There’s no required cadence, no obligatory check-in every other week.
Instead, we meet when you need us, for as long as you need us. We talk through questions, challenges and next steps. As you make progress on your sale, we’re here for those conversations as your on-call, knowledgeable support system.
Our coaching packages last anywhere from one to six months, depending on what you need. You can cancel whenever you want.
We know opportunities come and go quickly, so we are prepared to be available when you need us. We’re just a text, call or voice note away.
The bottom line: No matter how you spin it, our fees are far less than typical broker fees.
Here’s how you’ll experience M&A coaching differently than if you engaged a broker.
Broker: Typically in the sale with you, interacting with buyers and negotiating on your behalf
Coach: Behind the scenes, guiding you
Broker: Responsible for bringing buyers to the table
Coach: Does not solicit buyers; instead, we support you in leveraging existing offers or seeking out buyers on your own
Broker: Tends to be transaction-focused
Coach: Serves the whole you, focusing not just on the deal but on how this transition will serve you and your life goals
Broker: Commission-based; typically 10%-15% for deals under $1 million, and a smaller percentage for deals over $1 million
Coach: Monthly retainer, plus a small percentage at closing if your deal is over $1 million
Fill out this quick form so we can set up an exploratory call.
Curious about this opportunity? Here are some of the questions founders often ask us.
That’s up to you. We don’t set a regular cadence; instead, you let your coach know when you need a call.
Some founders do several calls in quick succession as they close a deal quickly, while others spread out calls over several months as they need them.
Yes, our coaches are knowledgeable in valuations and can help you understand what your business is worth.
You bet! We offer a free call to all clients so we can both determine whether it’s a fit to work together.
Once you have an interested buyer or are ready to pitch buyers on your own. Bring us in before you sign an LOI (Letter of Intent) so we can help you shape the deal in a way that’s favorable to your needs and desires.
Yes. Long-term commitments are particularly important to get right.
Absolutely. We are in your corner!
We don’t guarantee a sale; that’s up to you. You can cancel this coaching engagement whenever you’d like.
While most brokers only get paid if you sell, we’re able to offer coaching at an affordable rate because we charge on a monthly basis regardless of whether the sale goes through. That means we’re not incentivized to push you toward a sale, and we can have honest conversations about the pros and cons of each offer.
Broker fees are high in part because they’re contingent on the sale of the business. We operate on a flat-rate, monthly model, plus a small percentage fee at closing if your deal is more than $1 million.
A small percentage of our clients would be better served by a full support process through a brokerage. When that’s the case, we’ll let you know and can point you toward advisors we trust.
We bring a vetted network of M&A lawyers, financial advisors and other professionals, and we’re happy to connect you to those professionals throughout our engagement.
Here are a few example scenarios of how our fees work.
Remember, it’s $10,000 for your first month and $5,000 for each following month, with only a month-to-month commitment. If you sell for more than $1 million, you’ll also pay 1.5% at closing.
Sell for: $350,000
Coaching for: 2 months
Our fee: $15,000
Our fee as percentage: 4.3%
Typical broker’s fee: 15% or $52,500
Sell for: $700,000
Coaching for: 4 months
Our fee as percentage: 3.6%
Typical broker’s fee: 15% or $105,000
Sell for: $1,500,000
Coaching for: 6 months
Our fee: $35,000 (monthly fees) + $22,500 (success fee) = $57,500
Our fee as percentage: 3.8%
Typical broker’s fee: 9.5% or $142,500
Coaching for: 6 months
Total: $35,000 (monthly fees) + $60,000 (success fee) = $95,000
Our fee as percentage: 2.4%
Typical broker’s fee: 8.5% or $340,000
The reason we’re able to keep our costs so low? We don’t connect you with buyers. We simply support you through the sale.