Lindsay Pinchuk hadn’t seriously considered selling her business, Bump Club & Beyond, until a buyer came knocking in 2019.
Pinchuk, a former media account manager, had grown the parenting community to $1.2 million in annual revenue and 100,000 email subscribers since founding it in 2010. And she did it without outside funding.
Her parenthood hub, which offered community, products and information for mothers and fathers, was acquired by Brand Connections, an Advantage Solutions company that specializes in helping retailers drive sales.
Pinchuk’s confidentiality agreement for the acquihire prohibits her from disclosing the sale price. As part of the deal, Pinchuk and most of her team continued to work for Bump Club & Beyond post-acquisition.
“I was lucky to have an amazing team in place who helped me with what was needed to move forward with the sale and close the deal,” said Pinchuk, who had six full-time employees at sale and 10 part-time employees and contractors. “It was incredibly exciting.”
Bump Club And Beyond connects parents and parents-to-be with products, resources, information and each other, both online and through thousands of in-person events across the country.
Pinchuk left the company two-and-a-half years after the sale and now runs a marketing consulting business helping companies with strategic growth marketing.
