M&A Platform Newsletter

About
Submit a Tip
Subscribe
Careers

Mike Brassfield

Mike Brassfield

Mike Brassfield is a financial writer based in St. Petersburg, Florida. He’s a senior writer for The Penny Hoarder, one of the nation’s largest personal finance websites. He previously worked as a reporter and editor for daily newspapers in Kansas, Georgia, South Carolina and Florida, but mostly at the Tampa Bay Times. He has also worked for a PR firm and a U.S. military magazine. He has a journalism degree from the University of Kansas. He’s married with twin teenage daughters.

Content

They launched a content site about a market before it even existed – and the gamble paid off

Three founders took a risk, launching a B2B media brand about microgrids before there was a mature market for microgrids. Years later, they sold for 7 figures.

Microgrid Knowledge co-founders - Elisa Wood, Lisa Cohn, and Kevin Normandeau
Community

An SEO community with 750 paying members sold for $1.8 million

Three co-founders sold an SEO education community, Traffic Think Tank, to global SEO leader Semrush for $1.8 million.

Content

Worried about the rise of artificial intelligence, he sold an SEO content agency for $850,000

This digital nomad sold his SEO content agency, Contentellect, to Onfolio Holdings, which acquires online businesses, for 2.5x EBITDA.

SaaS

He built a SaaS for Notion in public and sold for $300K

The SaaS business Potion, which builds websites connected to the project management tool Notion, sold for $300K after its founder built the product in public on Twitter.

A square image of a man smiling at the camera with a purple background sits on top of a blue background with the They Got Acquired logo.
E-commerce

He started a pet e-commerce company with $3K and grew to $2M annual revenue

This founder started Pets Are Kids Too with $3,000 he put on a credit card, built a strong brand through charity work, then sold in three years for a 7-figure payday.

A man smiles at the camera while holding two dogs. In the foreground are a bunch of dog products in tubes and jars.