Jenna Gottlieb is a freelance journalist based in Reykjavík, Iceland. She spent 13 years covering pension funds, insurance and private equity for three business publications in New York as a staff writer. She’s freelanced for the Associated Press, Quartz, CNN, and many more. Since 2012, Jenna has been reporting on business and culture from her adopted home of Iceland. She is the author of the Iceland guidebook, Moon Iceland, published by Avalon Travel.